At Velitech, innovation isn’t just a buzzword—it’s embedded into every aspect of our business. From visionary materials to global logistics, our leadership team champions a culture that empowers technology, collaboration, and personal growth. We sat down with Alex Chen, CEO and head of R&D, to explore his journey and how Velitech fosters both technical excellence and market adaptability.
What early experiences shaped your approach to leadership?
Alex:
“During my early career in advanced coatings, I led a cross-functional team to develop a multi-layer optical film. The market was skeptical, but we believed in the science. That project taught me the power of resilience and the importance of leading through change.”
His message to young engineers? Learn by doing—and don’t be afraid to fail forward.
How does Velitech stay agile in a fast-evolving market?
Alex:
“Our core is a tight feedback loop between R&D, manufacturing, and sales. We prototype new films weekly, then deploy them to select dealers for live testing. This lets us continuously refine performance based on real-world data.”
That rapid iteration supports advanced products like nano-ceramic films, PPF kits, and aftermarket testing tools.
What tools and infrastructure support this innovation?
Global Warehouses: Logistics hubs in North America, Europe, and Asia enable fast delivery and support online and offline channels.
Integrated R&D Labs: Spectral analyzers, adhesion testers, and accelerated aging chambers ensure every film meets premium standards.
Automated Production Lines: Precision coating ensures uniform thickness and adhesiveness—essential for both window and paint protection films.
How does Velitech empower dealers and the broader market?
Alex:
“We provide more than products—we deliver an ecosystem: from performance datasheets to digital pattern libraries, cutting tools, and gloss meters. We also offer dealer certification, joint marketing campaigns, and data analytics support.”
This empowers partners to present compelling, value-rich solutions—not just stuff they sell.
What values drive the team forward?
Bold Experimentation: We aren’t afraid to try disruptive technologies, such as UV-stable TPU films and AI-enabled cutting algorithms.
Ownership & Accountability: Each team member owns outcomes from idea to market launch.
Collaboration: R&D engineers work side-by-side with on-site dealers to accelerate learning cycles.
What advice would you offer emerging leaders in tech?
Alex:
“Embrace the unknown—ask questions, prototype fast, and iterate often. Leadership today is about guiding teams through ambiguity toward meaningful outcomes.”
In Summary
Velitech’s success isn’t just defined by products—it’s powered by a culture of innovation, integrated tools, and global collaboration. Under the leadership of Alex and his team:
- 🧪 Rapid R&D cycle ensures market-responsive products
- 🔧 Full-spectrum ecosystem includes films, installation tools, and data platforms
- 🌐 Global logistics underpin both digital marketplaces and dealer networks
Want to explore our innovation toolkit or partner experience?
Reach out to Velitech to request access to product demos, performance data, and logistics options tailored to your market.
